What do you want to protect?

Fend Intelligent Surface Protection

Keep your surfaces clean and clear the clever way.

Learn more

Find Fend near you

Find your nearest Fend retailer.

See local stockists

Fend your fabrics

Protect every single fibre from stains, odour and bacteria.

Learn more

Fend your glazed surfaces

Improve wet visibility and keep them cleaner for longer.

Learn more

Join the Fend family

Want to sell an eco friendly product with great margins?

Get in touch

Find a Retailer

Pure Protection

Fend changes the way water behaves,
without polluting it.



User safe

Fend intelligent surface protection is water-based, non-toxic and won’t harm you or the environment.

Discover how

Intelligent Protection

Developed by experts for extraordinary performance,
in every day applications

Whatever your surface, whatever your item,
Fend has a solution for you.

Fend News

NanoProtect opens up opportunity for Fend in Queensland

Fend in Queensland through NanoProtect With the addition of new business NanoProtect to Fend’s growing list of resellers in Australia, those seeking Fend in Queensland are now able to easily get them. Rhys Hargreaves, Director of NanoProtect, has been exhibiting Fend products at the Sanctuary Cove Boat Show over the last four days. His main...

Marble Surface Protection with Fend

Marble Surface Protection with Fend Outdoor Surface Fend is a company which sells water-based nanocoatings for a variety of surfaces. All fend products are non-toxic and biodegradable. Using modern technology Fend products achieve what low-tech, solvent based protective product have never been able to – change the way water behaves, without polluting it. Fend in New...

Gulf Harbour Covers the newest Fend stockist

Attention boaties of Auckland, we have important news. Gulf Harbour Covers & Marine Interiors are now a stockist of our entire range of Fend products, and already litres of it has gone out the door, destined for the decks, windows, fabric covers and other surfaces of boats big and small around Auckland. Gulf Harbour Covers...

Winner of Fend’s Boatshow draw announced

A big congratulations to Scott Fitchett, the winner of the draw for a Fend Boat & Car Protector Pack and an iPad mini. Fend collected entries into a random draw over four days at the recent Auckland On-Water Boat Show, with contestants filling out an enquiry form for a Fend marine treatment on a vessel they...

Fend Marine – Protect your boat and the environment

Biodegradable, non toxic Fend Marine applications Marine surface protection products don’t have to be solvent-based or propelled by hydrocarbons to work, you do have a choice. Fend marine products not only protect your boat from the environment, they protect the environment in the process. Using nanotechnology and non-toxic formulations Fend achieves what solvent-based protective products aren’t...

Palmers now retailing Fend products

Fend ticked off another high profile retailer last week with entry into Palmers Garden Centre.   With hundreds of uses across their product range, Fend adds value to any purchase by offering eco and user-friendly protection at a great price. Some obvious uses for our products are listed below:   Fend Outdoor Surface: Terracotta pots...

Tile Warehouse now retailing Fend Glass and Ceramic

Tile Warehouse is now a retailer of Fend Glass and Ceramic Purveyors of beautiful tiles, Tile Warehouse now has a secret weapon to help it’s customers fight lime scale, grime and mould growth – Fend Glass and Ceramic. Ok so it’s no secret, but we’re extremely proud to be on their shelf. You’ll find a...

Waterproof Sheepskin now a spray away

Waterproof Sheepskin Let’s talk waterproof sheepskin. There’s nothing quite as nice as getting your feet snuggled up in a nice pair of sheepskin boots or slippers. Also, nothing quite as awful as either a spill or a rogue puddle turning your toasty boots into a cold, squishy foot prison. Sheepskin isn’t known for it’s waterproof properties,...

Smart Marine jumps onboard

Great news for boaties in Auckland and Hamilton! You can now pop into your local Smart Marine store and find Fend Fabric & Footwear, and Fend Glass & Ceramic. Some great uses on board your boat are:   Fend Fabric & Footwear: Cushions, covers, squabs and sails, interior fabrics and clothing   Fend Outdoor Surface: Teak Decking  ...

New retailers join the group

This week we had two new retailers take on Fend Fabric & Footwear, meaning two more places you can find Fend on shelves in Auckland. We’d like to thank The Sheepskin Factory and Outdoor Action for taking on the product and we look forward to supporting your sales and growing our business relationship. Both retailers...

Fend Reviews